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Senior Projects from 2016

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Public Relations in the Restaurant Industry: Using Visual Social Media to Increase Consumer Relationships, Carly M. Cady

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The Freedom of Speech in Public Forums on College Campuses: A Single-Site Case Study on Pushing the Boundaries of the Freedom of Speech, Alexander Davidson

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Gaining Brand Recognition with the Millennial Generation: How Wine Companies can Market to this Demographic, Nicolette DeLuca

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Transparency in the Fast-Food Industry: Utilizing Mobile to Capture New Audiences, Mary Dundon

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Physician-Patient Communication: Building a Better Relationship to Improve Medication Adherence, Yolanda Fisher

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Using relationship theory to improve STEM outreach to corporations: A case study for STARBASE Los Alamitos, Mark Gibson

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The Use of Video Outreach to Increase Incoming Students’ View of the Higher Education Institution as a Whole: A Case Study at California Polytechnic State University, Leah Horner and Michelle Logan

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The Transition of Collegiate Athletes to Professional Sports: A Case Study at a California University Division One Athletic Program, David Kline

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Healthy Eating Standards and Communication Strategies: An Assessment of California Polytechnic State University’s Campus Dining, Emma Kuchera

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Media Bias: How Much Does it Hurt or Help the Media-Public Relationship?, Aidan Mathews

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LGBTQIA Representation in College Media, Alexis McCoy-Caso

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Media Bias: How the Bias Affects Public Perception of the Media and What Can Be Done to Further Prevent Erosion of Media-Public Relationship, Daniel Park

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MCV WINES SOCIAL MEDIA MARKETING CAMPAIGN: SUCCESSFULLY MARKETING WINE TO MILLENNIALS, Dillon Payne

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PrEP Advocacy Project: Increasing the Adoption of Pre-­Exposure Prophylaxis (PrEP) in San Luis Obispo County, Leona Rajaee

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Establishing a Brand: How to Create a Household Name for a Wine Brand through Social Media and Image, Megan Rodrigues

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Crisis Communications and Media Coverage Before, During, and After a Natural Disaster, Juliet Saunders

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Communication Surrounding College Campus Crime: Sexual Assault Influencing Factors, Policies, and Decision-making Outcomes, Rachel Seymour

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Using Video to Increase Awareness of Inclusivity for LGBTQ+ Students on University Campuses: A Single-Site Case Study on Cal Poly, Mallory St. George

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The Rise and Fall of the Patent Trolls: How They Lost the Public Relations Battle, Liz Weber