The Journalism Department offers a professional program leading to a Bachelor of Science degree in Journalism with emphases in broadcasting, multimedia, news-editorial, and public relations. In addition to Journalism courses, units of general education and electives offer insight into government, natural and social sciences, economics, history, philosophy, the arts and other fields, helping to prepare graduates to meet assignments in the world community. Cal Poly Journalism graduates have reached positions of responsibility and authority nationally in corporations and media outlets, including major publications, networks, and affiliates. Founded in the 1920s, the department has thousands of alumni, with many holding high positions in print, broadcast, and public relations journalism for state and national organizations.

Modified from https://journalism.calpoly.edu

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Senior Projects from 2016

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Social Media Marketing in the Film Industry: Using Social Media to Create a Successful Marketing Campaign for the Theatrical Release of a Film, Katherine Baker

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Public Relations in the Restaurant Industry: Using Visual Social Media to Increase Consumer Relationships, Carly M. Cady

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The Freedom of Speech in Public Forums on College Campuses: A Single-Site Case Study on Pushing the Boundaries of the Freedom of Speech, Alexander Davidson

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Gaining Brand Recognition with the Millennial Generation: How Wine Companies can Market to this Demographic, Nicolette DeLuca

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Transparency in the Fast-Food Industry: Utilizing Mobile to Capture New Audiences, Mary Dundon

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Physician-Patient Communication: Building a Better Relationship to Improve Medication Adherence, Yolanda Fisher

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Using relationship theory to improve STEM outreach to corporations: A case study for STARBASE Los Alamitos, Mark Gibson

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The Use of Video Outreach to Increase Incoming Students’ View of the Higher Education Institution as a Whole: A Case Study at California Polytechnic State University, Leah Horner and Michelle Logan

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The Transition of Collegiate Athletes to Professional Sports: A Case Study at a California University Division One Athletic Program, David Kline

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Healthy Eating Standards and Communication Strategies: An Assessment of California Polytechnic State University’s Campus Dining, Emma Kuchera

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Media Bias: How Much Does it Hurt or Help the Media-Public Relationship?, Aidan Mathews

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LGBTQIA Representation in College Media, Alexis McCoy-Caso

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Media Bias: How the Bias Affects Public Perception of the Media and What Can Be Done to Further Prevent Erosion of Media-Public Relationship, Daniel Park

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MCV WINES SOCIAL MEDIA MARKETING CAMPAIGN: SUCCESSFULLY MARKETING WINE TO MILLENNIALS, Dillon Payne

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PrEP Advocacy Project: Increasing the Adoption of Pre-­Exposure Prophylaxis (PrEP) in San Luis Obispo County, Leona Rajaee

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Establishing a Brand: How to Create a Household Name for a Wine Brand through Social Media and Image, Megan Rodrigues

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Crisis Communications and Media Coverage Before, During, and After a Natural Disaster, Juliet Saunders

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Communication Surrounding College Campus Crime: Sexual Assault Influencing Factors, Policies, and Decision-making Outcomes, Rachel Seymour

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Using Video to Increase Awareness of Inclusivity for LGBTQ+ Students on University Campuses: A Single-Site Case Study on Cal Poly, Mallory St. George

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The Rise and Fall of the Patent Trolls: How They Lost the Public Relations Battle, Liz Weber