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Senior Projects from 2014

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The Changing Format for Delivering an Effective Message Using Video and Multimedia in Education, Instruction, and Various Forms of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham

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Determining California National Guard Airmen’s Opinions and Attitudes Regarding Morale, Welfare and Recreation Programs: A Research Project, Natalie DeLossa

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How Not to Get Lost in the Shuffle: Producing the Most Effective and Eye-Catching Press Release, Erica Derrico

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Content Marketing Enhances Public Relations Strategies through Social Media to Increase Market Shares for Businesses, Kelsey Donofrio

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The Role of Social Media in the Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz

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Manufacturing News: Exploring how Public Relations Content is Presented as News From an Agenda-Setting Perspective, Katharine R. Gore

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"I Wasn't Born a Boy – I Was Born a Baby": Best Practices Versus Accepted Practices in News Coverage of the Transgender Community, Anna Hornell

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Blogging in the Fashion Industry: A Descriptive Study of the Use of the Two-Step Flow Communications Theory By Professional and Citizen Bloggers to Become Opinion Leaders, Mia Alexandra Mendola

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The Use of Experiential Marketing in the Wine Industry of Paso Robles Wine Country to Build Brand and Educate Wine Buyers, Caitlin Moore

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Social Media Marketing for the Medical Industry: Best Practices to Avoid Legal and Ethical Issues, Jessica Padilla

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How to Protect a Literary Character Through Copyright and Trademark, Annie Provenzano

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Creating Consistency: The Strengthening of Cal Poly Football’s Brand to Improve Its Fan Base, Katie Ryan

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New Media Business Models, Where Content and Commerce Collide: Strategies and Ethical Considerations for Success in a New Media World, Aryn Bea Sanderson