The Journalism Department offers a professional program leading to a Bachelor of Science degree in Journalism with emphases in broadcasting, multimedia, news-editorial, and public relations. In addition to Journalism courses, units of general education and electives offer insight into government, natural and social sciences, economics, history, philosophy, the arts and other fields, helping to prepare graduates to meet assignments in the world community. Cal Poly Journalism graduates have reached positions of responsibility and authority nationally in corporations and media outlets, including major publications, networks, and affiliates. Founded in the 1920s, the department has thousands of alumni, with many holding high positions in print, broadcast, and public relations journalism for state and national organizations.
Modified from journalism.calpoly.edu
Senior Projects from 2012
The Importance of Personal Branding: Uses of Personal Branding for Career Development and Success, Brenna Collins
Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media, Jill Donovan
The Value of Public Relations: Measuring the Success of Facebook, Twitter, and YouTube in Corporate Companies, Justine Gananian
The Creation of Student-Run Public Relations Firms: A Historical Look at Student-Run Firms, Hannah Hazdovac
Branding for a New Wellness Program: The Importance of Brand Identity and Using Social Media, Jennifer Jenkins
Using Social Media to Increase Consumer Loyalty to a Brand, Lindsey Julian
Nonprofit Organizations and Social Media: Streamlining Communications to Build and Maintain Relationships, Kristin Ann Kenney
Interactive Marketing Strategies in Television Networks: Incorporating Satellite Media Tours in Twitter, Kathleen Maloney
Examining Social Media Use in Fashion: The Need for Industry Standards, Hillary Preece
Comparative Models of Cooperative Journalism, Mercedes N. Rodriguez
Building Brand Loyalty Through Youth Consumers and the Use of Grass Roots Consumer Marketing, Jennifer Sirchuk
Best Practices for Effective Corporate Crisis Management: A Breakdown of Crisis Stages Through the Utilization of Case Studies, Katelyn Smith
Developing a Strong Business Model & Organizational Structure: The Role of Job Enrichment in the Tourism Industry, Alexandra Sousa
Senior Projects from 2011
Celebrity Coverage on The Central Coast: Analyzing The Entertainment News Mediums, Leanne Aguilera
Developing and Managing Personal Brands: Strategies in Marketing, Public Relations, and Entertainment, Julianna Barker
Law is Not a Spectator Sport: Addressing Challenges Posed by Civic Education through Public Engagement with the Supreme Court, Erica Lauren Bashaw
Local Marketing: The Benefits and Drawbacks for Large Corporations with Respect to National Food Chains, Marisa Erin Bloch
Social Media and Nonprofits: Increasing Fundraising and Volunteerism for the Kahlo Cultural Center, Katie Elaine Boyer
Public Relations: The Importance of Community Relationships between Small-businesses and the Community, Jayne Elizabeth Crabtree
Love Out Loud Campaign: The Use of Public Relations in a Suicide Prevention Program, Rachel Helen Egan
Social Media: The Use of Facebook and Twitter to Impact Political Unrest in the Middle East through the Power of Collaboration, Sarah Danielle Goodman
Social Media for Nonprofits: Analysis and Discussion of Facebook for Habitat for Humanity San Luis Obispo, Christine Gorney
FILMING FOR CHANGE: The Art of Influencing Public Policy through Documentary Filmmaking, Robert J. Griffith
Social Media and Public Education: The Use of Social Media by the San Luis Obispo County Office of Education, Chelsea Janee Harden
Rebuilding a Professional Athlete's Reputation After a Scandal: Refining Public Relations Techniques, Ashley Johnson