The Journalism Department offers a professional program leading to a Bachelor of Science degree in Journalism with emphases in broadcasting, multimedia, news-editorial, and public relations. In addition to Journalism courses, units of general education and electives offer insight into government, natural and social sciences, economics, history, philosophy, the arts and other fields, helping to prepare graduates to meet assignments in the world community. Cal Poly Journalism graduates have reached positions of responsibility and authority nationally in corporations and media outlets, including major publications, networks, and affiliates. Founded in the 1920s, the department has thousands of alumni, with many holding high positions in print, broadcast, and public relations journalism for state and national organizations.
Modified from journalism.calpoly.edu
Senior Projects from 2013
The Branding of MissFit: Using market research to strategically brand a pole dancing fitness company in a way that helps reshape the public's perception of pole dancing, Lauren Kate Rubcic
From "Say Yes to the Dress," to Pinterest: How Agenda Setting is used in The Wedding Industry, Katie Schultz
Repair Tech Inc. a Tech Startup: Creating a Public Relations Branding Strategy to Build Client Base through the use of Media, Kelsey Shimasaki
Social Media in the Tourism Industry: How Social Media and The Self-Congruity Theory Affect Destination Choice, McKenzie Sixt
Misconceptions in Agriculture: The Role of Public Relations to Communicate with and Educate the Public, Kimberly Taylor
Life Facing Bars: A Film Documentary, Matthew Yoon
Senior Projects from 2012
Transparency in the Fashion Industry: Social Media Use in Public Relations Strategies, Teri Akahoshi
DETERMINING THE BEST PRACTICES TO ENHANCE THE SOCIAL MEDIA PRESENCE AND INCREASE REVENUE FOR FAMILY CARE NETWORK, INC., James F. Cameron
Friends of Hearst Castle: Creating a Social Media Plan Using Public Relations Strategies for a Nonprofit, Amy Jean Checho
Making Strides Against Breast Cancer Campaign 2012 and Beyond: Awareness and Participation for Behavioral Change, Ebony Chetto
The Importance of Personal Branding: Uses of Personal Branding for Career Development and Success, Brenna Collins
Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media, Jill Donovan
The Value of Public Relations: Measuring the Success of Facebook, Twitter, and YouTube in Corporate Companies, Justine Gananian
The Creation of Student-Run Public Relations Firms: A Historical Look at Student-Run Firms, Hannah Hazdovac
Branding for a New Wellness Program: The Importance of Brand Identity and Using Social Media, Jennifer Jenkins
Using Social Media to Increase Consumer Loyalty to a Brand, Lindsey Julian
Nonprofit Organizations and Social Media: Streamlining Communications to Build and Maintain Relationships, Kristin Ann Kenney
Interactive Marketing Strategies in Television Networks: Incorporating Satellite Media Tours in Twitter, Kathleen Maloney
Examining Social Media Use in Fashion: The Need for Industry Standards, Hillary Preece
Comparative Models of Cooperative Journalism, Mercedes N. Rodriguez
Building Brand Loyalty Through Youth Consumers and the Use of Grass Roots Consumer Marketing, Jennifer Sirchuk
Best Practices for Effective Corporate Crisis Management: A Breakdown of Crisis Stages Through the Utilization of Case Studies, Katelyn Smith
Developing a Strong Business Model & Organizational Structure: The Role of Job Enrichment in the Tourism Industry, Alexandra Sousa
Senior Projects from 2011
Celebrity Coverage on The Central Coast: Analyzing The Entertainment News Mediums, Leanne Aguilera
Developing and Managing Personal Brands: Strategies in Marketing, Public Relations, and Entertainment, Julianna Barker