The Journalism Department offers a professional program leading to a Bachelor of Science degree in Journalism with emphases in broadcasting, multimedia, news-editorial, and public relations. In addition to Journalism courses, units of general education and electives offer insight into government, natural and social sciences, economics, history, philosophy, the arts and other fields, helping to prepare graduates to meet assignments in the world community. Cal Poly Journalism graduates have reached positions of responsibility and authority nationally in corporations and media outlets, including major publications, networks, and affiliates. Founded in the 1920s, the department has thousands of alumni, with many holding high positions in print, broadcast, and public relations journalism for state and national organizations.
Modified from journalism.calpoly.edu
Senior Projects from 2015
Breaking into the Business: A Guide to Creating a Dynamic Resume Reel and Securing a Job in Today’s Television News Industry, Christina Favuzzi
Internal and External Influences on Individual Journalists, Karen Melissa Garcia
Health in Social Media: The Pros and Cons to the Effect it has on Readers, Sam Gilbert
Education and How It Impacts Arrest Rates, Rosie Guzman
Consumer Perceptions of Cross Promotional Strategies: Exploratory Research in the Music and Fashion Industries, Nora E. Heally
Challenges Graduates Face When Trying to get Their First Job In Television Broadcasting, Randie Hill
The Dove® Campaign for Real Beauty: What’s Next for Inclusivity?, Kelly Indermill
Marketing Alaskan Seafood: Strategies with Brand Identification, Differentiation, and Promotions, Anna Jacobson
Late Night Comedy and its Effect on the Public’s Political Opinion, Emily Kucera
Creating an Ethical, Non-Intrusive Native Advertising Model for Mustang News, Jacob Lauing
Social Responsibility and Public Radio: Using Community Reporters To Make News More Responsible, Spencer Marley
Video Production for Inaugural AGB Alumni Gala: A Collaborative Project Between the Journalism and Agribusiness Departments, Katheryn Jaymes McDermott
SeaWorld and the Blackfish: The Lack of Two-Way Symmetrical Communication and Finding the Correct Message, Ashley Pierce
Social Media and Celebrities: The Benefits of a Social Media Presence, Kristin Wright
Senior Projects from 2014
The Changing Format for Delivering an Effective Message Using Video and Multimedia in Education, Instruction, and Various Forms of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham
Determining California National Guard Airmen’s Opinions and Attitudes Regarding Morale, Welfare and Recreation Programs: A Research Project, Natalie DeLossa
How Not to Get Lost in the Shuffle: Producing the Most Effective and Eye-Catching Press Release, Erica Derrico
Content Marketing Enhances Public Relations Strategies through Social Media to Increase Market Shares for Businesses, Kelsey Donofrio
The Role of Social Media in the Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz
Manufacturing News: Exploring how Public Relations Content is Presented as News From an Agenda-Setting Perspective, Katharine R. Gore
Blogging in the Fashion Industry: A Descriptive Study of the Use of the Two-Step Flow Communications Theory By Professional and Citizen Bloggers to Become Opinion Leaders, Mia Alexandra Mendola
The Use of Experiential Marketing in the Wine Industry of Paso Robles Wine Country to Build Brand and Educate Wine Buyers, Caitlin Moore