The Journalism Department offers a professional program leading to a Bachelor of Science degree in Journalism with emphases in broadcasting, multimedia, news-editorial, and public relations. In addition to Journalism courses, units of general education and electives offer insight into government, natural and social sciences, economics, history, philosophy, the arts and other fields, helping to prepare graduates to meet assignments in the world community. Cal Poly Journalism graduates have reached positions of responsibility and authority nationally in corporations and media outlets, including major publications, networks, and affiliates. Founded in the 1920s, the department has thousands of alumni, with many holding high positions in print, broadcast, and public relations journalism for state and national organizations.

Modified from https://journalism.calpoly.edu

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Senior Projects from 2013

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Public Relations: The Use of Social Media as a Tool for Increasing Awareness about College Club Sports Teams, Alexandra Bakalar

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Campaign in a Box: Creating a Universal Public Relations Plan for Community Success for any Small Business, Emily Branson

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Best Practices in Social Media: How Newspapers Can Utilize Social Media Networks, Holly Dickson

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Shreddz a Clothing Brand: Creating a Marketing Plan Through Social Media and Traditional Marketing Research, Hannah Endres

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The Impact of Public Relations on News, Laura Follis

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Errors and Accuracy in Student Media: Identifying, Avoiding, and Correcting Common Reporting Errors, Sarah Gilmore

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Building Collaboration within the Quarter Horse Community: The obstacles and hurdles, Allison Grayson

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The Best Social Media Practices for an Individual Franchisee in the Restaurant Industry, Stephanie Francesca Ronca

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The Branding of MissFit: Using market research to strategically brand a pole dancing fitness company in a way that helps reshape the public's perception of pole dancing, Lauren Kate Rubcic

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From "Say Yes to the Dress," to Pinterest: How Agenda Setting is used in The Wedding Industry, Katie Schultz

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Repair Tech Inc. a Tech Startup: Creating a Public Relations Branding Strategy to Build Client Base through the use of Media, Kelsey Shimasaki

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Social Media in the Tourism Industry: How Social Media and The Self-Congruity Theory Affect Destination Choice, McKenzie Sixt

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Misconceptions in Agriculture: The Role of Public Relations to Communicate with and Educate the Public, Kimberly Taylor

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Life Facing Bars: A Film Documentary, Matthew Yoon