The Journalism Department offers a professional program leading to a Bachelor of Science degree in Journalism with emphases in broadcasting, multimedia, news-editorial, and public relations. In addition to Journalism courses, units of general education and electives offer insight into government, natural and social sciences, economics, history, philosophy, the arts and other fields, helping to prepare graduates to meet assignments in the world community. Cal Poly Journalism graduates have reached positions of responsibility and authority nationally in corporations and media outlets, including major publications, networks, and affiliates. Founded in the 1920s, the department has thousands of alumni, with many holding high positions in print, broadcast, and public relations journalism for state and national organizations.

Modified from journalism.calpoly.edu

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Senior Projects from 2011

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Social Media for Nonprofits: Analysis and Discussion of Facebook for Habitat for Humanity San Luis Obispo, Christine Gorney

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FILMING FOR CHANGE: The Art of Influencing Public Policy through Documentary Filmmaking, Robert J. Griffith

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Social Media and Public Education: The Use of Social Media by the San Luis Obispo County Office of Education, Chelsea Janee Harden

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Rebuilding a Professional Athlete's Reputation After a Scandal: Refining Public Relations Techniques, Ashley Johnson

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Investigative Reporting and the Meat Industry, Amber Kiwan

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The Need for an Interdisciplinary Strategic Plan: How a Strategic Plan Grounded in Sport Marketing Public Relations Can Improve the Success of the Cal Poly Football Team, Kelsey A. Magnusen

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Crisis Communication Plan: In Response to the Corporation for Public Broadcasting Loss of Government Funding, Tavia Meredith

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Public Relations in the California Wine Industry: Improving social media use focusing on Facebook and Twitter, Stephanie Moore

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Communication Differences Among International Nonprofit Public Relations, Emily Morelli

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Copyright Considerations and Fair Use for Independent Filmmakers, Kyle Neddenriep

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Poly Press Association: Eliminating silos through online collaboration, Sarah Parr

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The Need for Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen

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The Umbrella Effect: The Importance of Converging Student Media at a University, Karlee Prazak

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Social Media, California Wineries, and the Millennial Generation: The Best Practices of Social Media to Connect With the Youngest Wine Drinking Demographic, Carly Rowan

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Marketing Dietary Supplements: Public Relations and the Ability of Pharmaceutical Companies to Retain and Develop Consumer Relationships, Nicole Schmidt

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YouTube for Doc Burnstein's Ice Cream Lab: Employee Training and Social Media PR/Marketing Through the Use of Video Production, Lauren Margaret Scott

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Poly Press Association: Unifying a Department Through the Development of a Student Organization, Jessica Tam

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Expanding the Love Out Loud Campaign: The Utility of Online Public Relations Practices for Nonprofit Organizations Focused on Reducing Suicide Among College Students, Kristen Marie Weilenmann

Senior Projects from 2009

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The Sacred and the Secular: Blending Borders to Maximize Product Success, Karen R. DeRoss