Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
3-2011
Primary Advisor
Dan Eller
Abstract/Summary
The public relations field advances constantly. The Internet and invention of online social networking has caused public relations practitioners to drastically change their ways. Now practitioners must learn to incorporate these new public relations strategies with traditional strategies to be successful in their field. The prevailing sites in online social networking are Facebook and Twitter. When practitioners integrate social networking to their arsenal of tools in the correct way, especially in the winery industry, the result may be exceptional.
URL: https://digitalcommons.calpoly.edu/joursp/13
Included in
Communication Technology and New Media Commons, Public Relations and Advertising Commons