The Journalism Department offers a professional program leading to a Bachelor of Science degree in Journalism with emphases in broadcasting, multimedia, news-editorial, and public relations. In addition to Journalism courses, units of general education and electives offer insight into government, natural and social sciences, economics, history, philosophy, the arts and other fields, helping to prepare graduates to meet assignments in the world community. Cal Poly Journalism graduates have reached positions of responsibility and authority nationally in corporations and media outlets, including major publications, networks, and affiliates. Founded in the 1920s, the department has thousands of alumni, with many holding high positions in print, broadcast, and public relations journalism for state and national organizations.
Modified from journalism.calpoly.edu
Senior Projects from 2014
Social Media Marketing for the Medical Industry: Best Practices to Avoid Legal and Ethical Issues, Jessica Padilla
How to Protect a Literary Character Through Copyright and Trademark, Annie Provenzano
Creating Consistency: The Strengthening of Cal Poly Football’s Brand to Improve Its Fan Base, Katie Ryan
New Media Business Models, Where Content and Commerce Collide: Strategies and Ethical Considerations for Success in a New Media World, Aryn Bea Sanderson
Public Relations in the Fashion Industry: The Use of Blogging to Build Customer Relations Through Accessibility/Approachability, Jordana Shiau
How Can an Outdoor Company’s Public Relations Campaign Be Taken from the Local to National Level?, Devon Swanson
Examining the Role of Bloggers in the Fashion Industry: A Public Relations Strategy for New Designers, Paige Thornley
Senior Projects from 2013
Public Relations: The Use of Social Media as a Tool for Increasing Awareness about College Club Sports Teams, Alexandra Bakalar
Campaign in a Box: Creating a Universal Public Relations Plan for Community Success for any Small Business, Emily Branson
Best Practices in Social Media: How Newspapers Can Utilize Social Media Networks, Holly Dickson
Shreddz a Clothing Brand: Creating a Marketing Plan Through Social Media and Traditional Marketing Research, Hannah Endres
The Impact of Public Relations on News, Laura Follis
Errors and Accuracy in Student Media: Identifying, Avoiding, and Correcting Common Reporting Errors, Sarah Gilmore
Building Collaboration within the Quarter Horse Community: The obstacles and hurdles, Allison Grayson
The Best Social Media Practices for an Individual Franchisee in the Restaurant Industry, Stephanie Francesca Ronca
The Branding of MissFit: Using market research to strategically brand a pole dancing fitness company in a way that helps reshape the public's perception of pole dancing, Lauren Kate Rubcic
From "Say Yes to the Dress," to Pinterest: How Agenda Setting is used in The Wedding Industry, Katie Schultz
Repair Tech Inc. a Tech Startup: Creating a Public Relations Branding Strategy to Build Client Base through the use of Media, Kelsey Shimasaki
Social Media in the Tourism Industry: How Social Media and The Self-Congruity Theory Affect Destination Choice, McKenzie Sixt
Misconceptions in Agriculture: The Role of Public Relations to Communicate with and Educate the Public, Kimberly Taylor
Life Facing Bars: A Film Documentary, Matthew Yoon
Senior Projects from 2012
Transparency in the Fashion Industry: Social Media Use in Public Relations Strategies, Teri Akahoshi
DETERMINING THE BEST PRACTICES TO ENHANCE THE SOCIAL MEDIA PRESENCE AND INCREASE REVENUE FOR FAMILY CARE NETWORK, INC., James F. Cameron
Friends of Hearst Castle: Creating a Social Media Plan Using Public Relations Strategies for a Nonprofit, Amy Jean Checho
Making Strides Against Breast Cancer Campaign 2012 and Beyond: Awareness and Participation for Behavioral Change, Ebony Chetto