The Journalism Department offers a professional program leading to a Bachelor of Science degree in Journalism with emphases in broadcasting, multimedia, news-editorial, and public relations. In addition to Journalism courses, units of general education and electives offer insight into government, natural and social sciences, economics, history, philosophy, the arts and other fields, helping to prepare graduates to meet assignments in the world community. Cal Poly Journalism graduates have reached positions of responsibility and authority nationally in corporations and media outlets, including major publications, networks, and affiliates. Founded in the 1920s, the department has thousands of alumni, with many holding high positions in print, broadcast, and public relations journalism for state and national organizations.

Modified from https://journalism.calpoly.edu

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Senior Projects from 2013

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Life Facing Bars: A Film Documentary, Matthew Yoon

Senior Projects from 2012

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Transparency in the Fashion Industry: Social Media Use in Public Relations Strategies, Teri Akahoshi

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DETERMINING THE BEST PRACTICES TO ENHANCE THE SOCIAL MEDIA PRESENCE AND INCREASE REVENUE FOR FAMILY CARE NETWORK, INC., James F. Cameron

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Friends of Hearst Castle: Creating a Social Media Plan Using Public Relations Strategies for a Nonprofit, Amy Jean Checho

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Making Strides Against Breast Cancer Campaign 2012 and Beyond: Awareness and Participation for Behavioral Change, Ebony Chetto

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The Importance of Personal Branding: Uses of Personal Branding for Career Development and Success, Brenna Collins

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Modern Political Marketing: An Analysis of Tactics, and the Changing Role of the Media, Jill Donovan

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The Value of Public Relations: Measuring the Success of Facebook, Twitter, and YouTube in Corporate Companies, Justine Gananian

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The Creation of Student-Run Public Relations Firms: A Historical Look at Student-Run Firms, Hannah Hazdovac

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Branding for a New Wellness Program: The Importance of Brand Identity and Using Social Media, Jennifer Jenkins

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Using Social Media to Increase Consumer Loyalty to a Brand, Lindsey Julian

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Nonprofit Organizations and Social Media: Streamlining Communications to Build and Maintain Relationships, Kristin Ann Kenney

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Interactive Marketing Strategies in Television Networks: Incorporating Satellite Media Tours in Twitter, Kathleen Maloney

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Examining Social Media Use in Fashion: The Need for Industry Standards, Hillary Preece

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Comparative Models of Cooperative Journalism, Mercedes N. Rodriguez

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Building Brand Loyalty Through Youth Consumers and the Use of Grass Roots Consumer Marketing, Jennifer Sirchuk

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Best Practices for Effective Corporate Crisis Management: A Breakdown of Crisis Stages Through the Utilization of Case Studies, Katelyn Smith

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Developing a Strong Business Model & Organizational Structure: The Role of Job Enrichment in the Tourism Industry, Alexandra Sousa