The Journalism Department offers a professional program leading to a Bachelor of Science degree in Journalism with emphases in broadcasting, multimedia, news-editorial, and public relations. In addition to Journalism courses, units of general education and electives offer insight into government, natural and social sciences, economics, history, philosophy, the arts and other fields, helping to prepare graduates to meet assignments in the world community. Cal Poly Journalism graduates have reached positions of responsibility and authority nationally in corporations and media outlets, including major publications, networks, and affiliates. Founded in the 1920s, the department has thousands of alumni, with many holding high positions in print, broadcast, and public relations journalism for state and national organizations.

Modified from https://journalism.calpoly.edu

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Senior Projects from 2011

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Celebrity Coverage on The Central Coast: Analyzing The Entertainment News Mediums, Leanne Aguilera

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Developing and Managing Personal Brands: Strategies in Marketing, Public Relations, and Entertainment, Julianna Barker

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Law is Not a Spectator Sport: Addressing Challenges Posed by Civic Education through Public Engagement with the Supreme Court, Erica Lauren Bashaw

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Local Marketing: The Benefits and Drawbacks for Large Corporations with Respect to National Food Chains, Marisa Erin Bloch

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Social Media and Nonprofits: Increasing Fundraising and Volunteerism for the Kahlo Cultural Center, Katie Elaine Boyer

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Public Relations: The Importance of Community Relationships between Small-businesses and the Community, Jayne Elizabeth Crabtree

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Love Out Loud Campaign: The Use of Public Relations in a Suicide Prevention Program, Rachel Helen Egan

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Social Media: The Use of Facebook and Twitter to Impact Political Unrest in the Middle East through the Power of Collaboration, Sarah Danielle Goodman

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Social Media for Nonprofits: Analysis and Discussion of Facebook for Habitat for Humanity San Luis Obispo, Christine Gorney

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FILMING FOR CHANGE: The Art of Influencing Public Policy through Documentary Filmmaking, Robert J. Griffith

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Social Media and Public Education: The Use of Social Media by the San Luis Obispo County Office of Education, Chelsea Janee Harden

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Rebuilding a Professional Athlete's Reputation After a Scandal: Refining Public Relations Techniques, Ashley Johnson

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Investigative Reporting and the Meat Industry, Amber Kiwan

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The Need for an Interdisciplinary Strategic Plan: How a Strategic Plan Grounded in Sport Marketing Public Relations Can Improve the Success of the Cal Poly Football Team, Kelsey A. Magnusen

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Crisis Communication Plan: In Response to the Corporation for Public Broadcasting Loss of Government Funding, Tavia Meredith

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Public Relations in the California Wine Industry: Improving social media use focusing on Facebook and Twitter, Stephanie Moore