Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
12-2014
Primary Advisor
Dan Eller
Abstract/Summary
The Paso Robles Wine Country Alliance hosted a buyer’s retreat November 2-4, 2014. The buyer’s retreat consisted of business/restaurant owners coming to Paso Robles for three days of seminars, tastings, tours, etc. about the wine industry in Paso Robles. The hope from this retreat was that the guests would end up buying Paso Robles wine, ultimately helping to brand the wine industry of Paso Robles.
URL: https://digitalcommons.calpoly.edu/joursp/83
Included in
Journalism Studies Commons, Mass Communication Commons, Public Relations and Advertising Commons