Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
3-2014
Primary Advisor
Dan Eller
Abstract/Summary
This study analyzes the platform of blogging and how it can be used as a public relations tool to create relatability and accessibility in the fashion industry, an industry that has notoriously been exclusive to the public. The rise of social media has given audiences a “behind-the-scenes” look into the fashion industry and has provided a voice to the industry. Audiences no longer just view the fashion industry as an exclusive club that no one can join: it has become an industry that anyone with a blogging platform and a smart phone can participate in. As personal style bloggers become more and more influential among the fashion industry, audiences have begun to see real world applications of an industry that used to be veiled behind fashion magazines and fashion shows. This study investigates how blogging benefits the fashion industry, creating a sense of accessibility that was not previously there, changing the way audiences view the industry.
URL: https://digitalcommons.calpoly.edu/joursp/70