Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
6-2014
Primary Advisor
Brady Teufel
Abstract/Summary
The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the research put forward from the public relations and marketing community.
URL: https://digitalcommons.calpoly.edu/joursp/81
Included in
Graphic Communications Commons, Journalism Studies Commons, Mass Communication Commons, Public Relations and Advertising Commons, Social Media Commons