Public Health Campaigns and the COVID-19 Vaccine: An Analysis of the Role Marketing and Public Relations Play in Combating Vaccine Hesitancy and the Spread of Misinformation on Social Media

Author(s) Information

Emily Mahoney, California Polytechnic State University, San Luis ObispoFollow

College - Author 1

College of Liberal Arts

Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism

Date

6-2021

Primary Advisor

Tony Prado, College of Liberal Arts, Journalism Department

Abstract/Summary

This study is intended to determine the role social media has as a messaging platform for information regarding the COVID-19 vaccine and the persuasiveness misinformation on these platforms has on people’s perceptions. Researching how the impact of COVID-19 vaccine misinformation and falsehoods can affect perceptions of our society will show how important marketing, PR, and other professional communicators roles are during a time like this.

URL: https://digitalcommons.calpoly.edu/joursp/161