College - Author 1
College of Liberal Arts
Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
3-2019
Primary Advisor
Antonio Prado
Abstract/Summary
Girls Who Handle It (GWHI) is an organization unique to San Luis Obispo, but hoping to expand in the coming years. The team recruited myself to begin the process of expansion beginning in Santa Barbara. Despite the success in San Luis Obispo, the lack of previous recognition in this new city proved to be a difficulty in executing this event. GWHI aims to create a community empowerment movement by allowing college-aged women to share their vulnerabilities on a public platform creating conversation surrounding difficulty. They also highlight the role social media plays in hiding these trials by often not accurately displaying an individual’s actual existence. This experience was difficult and gave me real-world experience on how to handle an event touching on a sensitive topic. I learned the fundamentals of starting from the ground up to create a successful event with necessary marketing, public relations and publicity to get it there.
URL: https://digitalcommons.calpoly.edu/joursp/143
Included in
Journalism Studies Commons, Organizational Communication Commons, Public Relations and Advertising Commons, Social Media Commons