Formerly the Recreation, Parks, & Tourism Administration Department, the Experience Industry Management Department offers an interdisciplinary degree program with a mission to advance leadership and knowledge in recreation, parks, and tourism. The curriculum focus is on the development of appreciation, knowledge, understanding, and skills in leadership, planning, and administration of park, recreation and tourism programs and services.
Modified from eim.calpoly.edu
To view senior projects submitted under the former department name, please visit digitalcommons.calpoly.edu/rptasp/
Senior Projects from 2025
The Biggest Night in Music: A Case Study of the Grammy Awards Digital Marketing Strategies, Samantha Canik
A Journey for a Lifetime: A Case Study on Camp Ramah in California’s Staff Retention and Professional Development Practices, Steph Sussman
Senior Projects from 2024
Inside the Adventure: A Case Study on the Immersive Engagement Practices at Universal Studios Hollywood, Jordan A. D'Acquisto
Beyond City Limits: A Case Study on the Sustainability Practices at Austin City Limits Music Festival, Molly Dengler
Anchoring Athlete Safety: A Case Study of the Minor Athlete Abuse Prevention Policies of USA Gymnastics, Daniel Ray Raney
Let's Drink! A Comparative Analysis of the Marketing and Branding Strategies of Cutwater Spirits and Los Sundays, Emma Lauren Wells
Senior Projects from 2023
From Bali Beaches to Breathwork: A Comparative Analysis on Yoga Tourism Strategies used by Bali’s Destination Marketing Organizations, Brooke R. Findlay
The Dedicated Truck to Take You to the Train Station: A Case Study on RAM's Marketing Strategy Through the Hit Series, Yellowstone, Hailey Keidel
Fifty-One Years Later: A Case Study on Title IX Implementation Practices of the NCAA, Reece Jason Wisler
Senior Projects from 2022
Social Media on the Farm: A Comparative Analysis of the Digital Marketing of Select Small Businesses in Agriculture, Chloe Bernal
Let it Burn: A Case Study on the Risk Management Practices of Burning Man Project, Ethan S. De La Torre
Amplifying Southern Charm: A Case Study on Visit Music City’s Digital Media Practices, Susanna Cleary Honggui Hoffman
All Hands on Deck: A Case Study on the Sustainability Practices of Disney Cruise Line, Kiersten R. Killmer
Immerse, Interact, Impact: A Comparative Analysis on Selected Experiential Marketing Activations at Outside Lands Music and Arts Festival 2022, Phoebe R. Saul
Everything Happens for a Riesling: A Case Study of Wine Tasting Experience Design at Claiborne & Churchill Winery, Tara E. Seaman
More than Just a Workplace: A Case Study of Diversity, Equity, and Inclusion in Marriott International Inc. Hotels, Julia Selin
Senior Projects from 2021
Choose Your Own Adventure: A Comparative Analysis of Storytelling Elements in Selected Immersive Experience Attractions, John E. Balido
From the Runway to the Racks: A Comparative Analysis of Gucci and Zara, Hailey Bauer
In the Driver's Seat: A Case Study on George P. Johnson Experience Marketing, Kira Butz
Sipping Sustainably: A Case Study on DAOU Family Estates, Nicole Grant
A Cause for The Kids: A Best Practices Examination of CMN Hospitals and St. Jude Children’s Research Hospital, Kailey Ridenour
Leave No Trace Education: A Case Study on the Educational Methods Utilized by the Leave No Trace Center for Outdoor Ethics, Cole C. Ross
Senior Projects from 2020
Setting the Stage: A Comparative Analysis of the Sustainability Practices Employed at Selected Music Festivals, Tori E. Aronow
Sin City Platforms: A Comparative Analysis on the Social Media Practices of Select Hotels on the Las Vegas Strip, Kaitlin Beuschlein
Comparative Analysis and Best Practices of Experiential Marketing, A look into Sensory Marketing, Cameron J. Bielat
Dancing in the Desert: A Case Study on the Digital Marketing Techniques of Coachella Valley Music and Arts Festival, Colleen R. Cranny
Market to Me: A Case Study on the Marketing Efforts of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Secret Ingredients: A Comparative Analysis of Fine-Dining Experience Design for Selected Michelin Star Restaurants, Spencer Green
More than Sport: A Case Study on Sport Diplomacy Within the 2014 Sochi Winter Olympics, Caleb J. McNeil
A Giant Impact: A Case Study on the Community Development and Unification Practices of the San Francisco Giants Community Fund, Geri E.M. Pirkle
Tee Time: A Case Study on Sustainability Practices Implemented at Pebble Beach Golf Links, Megan Popovich
The Possibilities are Limitless: A Case Study of the Best Practices of User Experience for Apple Inc., Chloe Richardson
YETI: A Cooler Way to Market Your Product, Alana Trnavsky
Senior Projects from 2019
Stepping Lightly: A Case Study on Patagonia's Corporate Environmental and Social Responsibility Marketing Strategy, Lauren Cohune
Evidence of Authority: A Case Study on the Certified Meeting Professional Accreditation, Mary Hansen
The Center of Success: A Case Study on Hilton's Company Culture, Elsie G. Lamo
Marketing the Arts: A Comparative Analysis of the Social Media Practices of Select Performing Arts Centers, Lindsey Morin
Protecting the Planet: A Case Study on the Sustainability and Conservation Practices of the National Park Service, Mikayla Myers
Planning for Two Wheels: A Case Study of how Portland, Oregon Created a Culture of Cycling Through Design, Adam N. Norcott
Tourism and the Developing World: A Comparative Analysis on Socio-Economic Development between the Dominican Republic and Haiti, Megan Elise Reissig
The Lone Coyote of the National Basketball Association: A Case Study on the Organization Culture of the San Antonio Spurs, Dylan O. Staub