Formerly the Recreation, Parks, & Tourism Administration Department, the Experience Industry Management Department offers an interdisciplinary degree program with a mission to advance leadership and knowledge in recreation, parks, and tourism. The curriculum focus is on the development of appreciation, knowledge, understanding, and skills in leadership, planning, and administration of park, recreation and tourism programs and services.
Modified from https://eim.calpoly.edu
To view senior projects submitted under the former department name, please visit https://digitalcommons.calpoly.edu/rptasp/
Senior Projects from 2020
Setting the Stage: A Comparative Analysis of the Sustainability Practices Employed at Selected Music Festivals, Tori E. Aronow
Sin City Platforms: A Comparative Analysis on the Social Media Practices of Select Hotels on the Las Vegas Strip, Kaitlin Beuschlein
Comparative Analysis and Best Practices of Experiential Marketing, A look into Sensory Marketing, Cameron J. Bielat
Dancing in the Desert: A Case Study on the Digital Marketing Techniques of Coachella Valley Music and Arts Festival, Colleen R. Cranny
Secret Ingredients: A Comparative Analysis of Fine-Dining Experience Design for Selected Michelin Star Restaurants, Spencer Green
More than Sport: A Case Study on Sport Diplomacy Within the 2014 Sochi Winter Olympics, Caleb J. McNeil
A Giant Impact: A Case Study on the Community Development and Unification Practices of the San Francisco Giants Community Fund, Geri E.M. Pirkle
YETI: A Cooler Way to Market Your Product, Alana Trnavsky
Senior Projects from 2019
Stepping Lightly: A Case Study on Patagonia's Corporate Environmental and Social Responsibility Marketing Strategy, Lauren Cohune
Evidence of Authority: A Case Study on the Certified Meeting Professional Accreditation, Mary Hansen
The Center of Success: A Case Study on Hilton's Company Culture, Elsie G. Lamo
Marketing the Arts: A Comparative Analysis of the Social Media Practices of Select Performing Arts Centers, Lindsey Morin
Protecting the Planet: A Case Study on the Sustainability and Conservation Practices of the National Park Service, Mikayla Myers
Planning for Two Wheels: A Case Study of how Portland, Oregon Created a Culture of Cycling Through Design, Adam N. Norcott
Tourism and the Developing World: A Comparative Analysis on Socio-Economic Development between the Dominican Republic and Haiti, Megan Elise Reissig
The Lone Coyote of the National Basketball Association: A Case Study on the Organization Culture of the San Antonio Spurs, Dylan O. Staub