College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
Experience Industry Management Department
Degree Name - Author 1
BS in Recreation, Parks, and Tourism Administration
Date
11-2020
Primary Advisor
Keri Schwab, College of Agriculture, Food and Environmental Sciences, Experience Industry Management Department
Abstract/Summary
Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce Software Company. Data for this study was gathered using a case study guide established by the researcher, which highlighted the social media marketing efforts for Salesforce. Results indicated the need to recognize social media marketing as a fast-growing phenomenon, as it is a highly effective tool when engaging with consumers. It is vital that Salesforce continues to advance its social media marketing efforts to reach and build relationships with consumers.
URL: https://digitalcommons.calpoly.edu/expindsp/14
Included in
Advertising and Promotion Management Commons, Business Analytics Commons, Business and Corporate Communications Commons, Communication Technology and New Media Commons, Graphic Communications Commons, Organizational Communication Commons, Other Communication Commons, Social Influence and Political Communication Commons, Social Media Commons