Faculty in the Orfalea College of Business conduct research that advances theory, informs practice, and improves our understanding of the complex interface between technology, human behavior, organizations and markets. Their research addresses real-world problems, involves students when appropriate, influences public and regulatory policies, and contributes to experiential-based learning. The departmental areas promote and maintain a multitude of opportunities for industry to advise and further the interests of students and faculty.
Modified from cob.calpoly.edu
Submissions from 2023
Light Bulb Moments: Where Do Student Entrepreneurs Get Their Ideas, Stern Neill and Mark Bieraugel
Submissions from 2022
Linking Managerial Capital with Explorative Strategy and Growth in China, Stern Neill, Minhua Wu, and Terry W. Noel
Submissions from 2021
Trust Transfer and the Intention to Use App-enabled Carpooling Service, Minhua Wu and Stern Neill
Submissions from 2018
The influence of managerial optimism and self-regulation on learning and business growth expectations within an emerging economic context, Stern Neill, Raghuvar Dutt Pathak, Barbara A. Ribbens, Terry W. Noel, and Gurmeet Singh
Submissions from 2017
Distinguishing entrepreneurial approaches to opportunity perception, Stern Neill, Lynn E. Metcalf, and Jonathan L. York
Submissions from 2016
The Impact of Peer Mentoring on Marketing Content Mastery, Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson, and Brennan Davis
Submissions from 2015
Seeing What Others Miss: A Study of Women Entrepreneurs in High-Growth Startups, Stern Neill, Lynn E. Metcalf, and Jonathan L. York
Submissions from 2014
Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition, Stern Neill, Gurmeet Singh, and Raghuvar Dutt Pathak
Submissions from 2012
The entrepreneurial perceptions of strategy makers: Constructing an exploratory path in the pursuit of radical growth, Stern Neill and Jonathan L. York
Submissions from 2011
Consumer effects of environmental impact in product labeling, Norm Borin, Douglas C. Cerf, and R. Krishnan
Submissions from 2010
Decomposing the Effects of Organizational Memory on Marketing Implementation, Stern Neill
The Impact of National Institutional Context on Social Practices: Comparing Finnish and US Business Communities, Jill M. Purdy, Elizabeth A. Alexander, and Stern Neill
Submissions from 2009
Marketing Concept Manifestations in Fiji Enterprises: Confirming the Link to Organizational Competitiveness, Stern Neill, Raghuvar Dutt Pathak, and Narendra Reddy
Submissions from 2008
Implementing Assessment in an Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, and Brian C. Tietje
Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use, Mary Helen Fagan, Stern Neill, and Barbara Ross Wooldridge
Flexible Learning Spaces: The Integration of Pedagogy, Physical Design, and Instructional Technology, Stern Neill and Rebecca Etheridge
Submissions from 2007
Negotiations in International Marketing, Allan Bird and Lynn E. Metcalf
A Replicable, Zero-Based Model for Marketing Curriculum Innovation, Norm A. Borin, Lynn E. Metcalf, and Brian C. Tietje
Cultural Influences in Negotiations: A Four Country Comparitive Analysis, Lynn E. Metcalf, Allan Bird, Mark F. Peterson, Mahesh Shankarmahesh, and Terri R. Lituchy
Developing the Organization's Sensemaking Capability: Precursor to an Adaptive Strategic Marketing Response, Stern Neill, Daryl McKee, and Gregory M. Rose
Achieving Adaptive Ends Through Equivocality: A Study of Organizational Antecedents and Consequences, Stern Neill and Gregory M. Rose
Manufacturer Perceptions of the Consequences of Task and Emotional Conflict Within Domestic Channels of Distribution, Gregory M. Rose, Aviv Shoham, Stern Neill, and Ayalla Ruvio
Submissions from 2006
A New Look at Industrial Sales and its Requisite Competencies, Clifford S. Barber and Brian C. Tietje
Cultural tendencies in negotiation: A comparison of Finland, India, Mexico, Turkey, and the United States, Lynn E. Metcalf, Allan Bird, Mahesh Shankarmahesh, Zeynep Aycan, Jorma Larimo, and Didimo Dewar Valdelamar
The Effect of Strategic Complexity on Marketing Strategy and Organizational Performance, Stern Neill and Gregory M. Rose