Title

Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition

Author Info

Stern Neill, California Polytechnic State University, San Luis ObispoFollow
Gurmeet Singh, California Polytechnic State University - San Luis Obispo
Raghuvar Dutt Pathak, University of the South Pacific - Fiji

Recommended Citation

Published in International Journal of Business and Economics, Volume 13, Issue 1, January 1, 2014, pages 75-92.

Abstract

While prior research confirms a positive relationship between organizational capabilities and performance in more developed and emerging economies, this research investigates technology and marketing capabilities in enterprises operating in a highly constrained economic context. Additionally, this research examines how managerial thinking and action influences the development of technology and marketing capabilities, which has received limited investigation in any economic context. Data were gathered by surveying managers in Fiji, Samoa, and Tonga, representing isolated economies with underdeveloped product markets. Results confirm the capability-performance relationship and also support the positive influence of entrepreneurial and learning orientations on technology and marketing capability development.

Disciplines

Marketing

Copyright

2014 International Journal of Business and Economics.