Faculty in the Orfalea College of Business conduct research that advances theory, informs practice, and improves our understanding of the complex interface between technology, human behavior, organizations and markets. Their research addresses real-world problems, involves students when appropriate, influences public and regulatory policies, and contributes to experiential-based learning. The departmental areas promote and maintain a multitude of opportunities for industry to advise and further the interests of students and faculty.
Modified from cob.calpoly.edu
Submissions from 2006
Interrelationships Among Language Skills, Externalizing Behavior, and Academic Fluency and Their Impact on the Academic Skills of Students With ED, J. Ron Nelson, Gregory J. Benner, Stern Neill, and Scott A. Stage
Submissions from 2004
A Distribution Services Approach for Developing Effective Competitive Strategies Against "Big Box" Retailers, Clifford S. Barber and Brian C. Tietje
Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?, Frederic F. Brunel, Brian C. Tietje, and Anthony G. Greenwald
Integrating the Hofstede dimensions and twelve aspects of negotiating behavior: A six country comparison, Lynn E. Metcalf and Allan Bird
Competency requirements for managerial development in manufacturing, assembly, and/or material processing functions, Brian C. Tietje and Clifford S. Barber
Submissions from 2003
An Empirical Investigation into the Relationship Between Computer Self-Efficacy, Anxiety, Experience, Support and Usage, Mary Helen Fagan, Stern Neill, and Barbara Ross Wooldridge
Submissions from 2002
Support for Computer Users: Concept Development and Measurement, Mary Helen Fagan, Barbara Ross Wooldridge, and Stern Neill
When Do Rewards Have Enhancement Effects? An Availability Valence Approach, Brian C. Tietje
Submissions from 1998
The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions, Dhruv Grewal, R. Krishnan, Julie Baker, and Norm A. Borin
Creating a Market Orientation, John C. Narver, Stanley F. Slater, and Brian C. Tietje
Submissions from 1995
Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers, Kusum L. Ailawadi, Norm Borin, and Paul W. Farris
A Sensitivity Analysis of Retailer Shelf Management Models, Norm A. Borin and Paul Farris
Submissions from 1994
A Model for Determining Retail Product Category Assortment and Shelf Space Allocation, Norm Borin, Paul W. Farris, and James R. Freeland
Submissions from 1991
A Pilot Test of Discrimination in the Japanese Distribution System, Norm A. Borin, Cynthia Van Vranken, and Paul W. Farris
Submissions from 1990
An Empirical Comparison of Direct Product Profit and Existing Measures of SKU Productivity, Norm Borin and Paul Farris