College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2026
Primary Advisor
Rachel Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
COR(E) is a new record label founded by an artist named Lil Uzi Vert, and for my project I have taken the initial steps to develop their brand identity and create physical products for the label. To achieve this, I made a brand book to help define COR(E) and provide a set of design guidelines, a Spring issue of a quarterly magazine that provides news and behind the scenes of the label’s artists, and a CD design including a cover and tracklist. I believe there is a gap in the market for bringing physical media into the music industry and for a brand to value cohesion with their identity and their artists. By completing this project, I hope to establish a strong and intentional identity for COR(E) and demonstrate what a music label rooted in genuine culture and creative vision could offer to both dedicated fans and casual listeners.
URL: https://digitalcommons.calpoly.edu/grcsp/346
Process Book