College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2026
Primary Advisor
Rachel Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
The San Luis Obispo Farmers’ Market, a five-block downtown event featuring nearly 100 vendors, currently lacks a centralized platform for visitors and vendors to easily access information, navigate the market, and communicate efficiently.
This project addresses that opportunity through the design of a mobile app that streamlines vendor information, provides interactive market navigation, delivers real-time event updates, and enhances connections between vendors and attendees.
In addition, the project includes a rebrand and comprehensive brand guidelines integrated into the app design, creating a cohesive visual identity that improves user experience, operational efficiency, and long-term engagement for the San Luis Obispo Farmers’ Market.
URL: https://digitalcommons.calpoly.edu/grcsp/344
Process Book
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Hospitality Administration and Management Commons, Marketing Commons, Transportation and Mobility Management Commons