College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2026
Primary Advisor
Rachel Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
For my senior project, I redesigned branding for Century’s Nail Spa, an Asian-owned family business located in Fremont, California. My family purchased this nail salon from a former work colleague after the pandemic. We inherited the branding and the website at the time and did not make the effort to change or strengthen these business aspects since the change in ownership. Therefore, I decided to rebrand the nail salon to better align with our family values, culture and desire to connect with the local community. Along with designing a brand guide with new logos and color palette, I also redesigned business cards, service sheets, and the Instagram feed based on the new guide.
URL: https://digitalcommons.calpoly.edu/grcsp/341