Title

Tap It Brewing Company: Raising The Bar, One Pint at a Time

Author

Alex Flint, Agribusiness, Cal Poly, San Luis Obispo
Jordan Long, Agribusiness, Cal Poly, San Luis Obispo
Keith Inokuchi, Agribusiness, Cal Poly, San Luis Obispo
Meera Vyas, Agribusiness, Cal Poly, San Luis Obispo

Department

Agribusiness Department

Degree Name

BS in Agricultural Business

Date

12-2014

Advisor

Dr. Wayne Howard

Abstract

Johns and Miles Gordon had started and sold a successful pet food company in Texas and decided to move to the Central Coast. Their shared love of beer led to starting Tap It as a craft brewery in San Luis Obispo. The case discusses the history of beer, the emergence of craft beer in the US, and the issues and problems a small brewery faces as it gets started.

URL: https://digitalcommons.calpoly.edu/agb_cs/27