Department
Agribusiness Department
Degree Name
BS in Agricultural Business
Date
6-2014
Advisor
Dr. Wayne Howard
Abstract
Josh Landan and friends Mikey Taylor and Paul Rodriguez were well know stars in the skate and surf worlds. They were frequently asked to endorse new craft beers in the rapidly growing San Diego market. Rather than endorsing an existing company, they decided to start their own enterprise, which led to St. Archer Beer.
URL: https://digitalcommons.calpoly.edu/agb_cs/30