The Recreation, Parks, & Tourism Administration Department is now the Experience Industry Management Department.
Please visit digitalcommons.calpoly.edu/expindsp to view recent senior projects from the newly titled department.
Please submit your senior project to the Experience Industry Management Department only.
Senior Projects from 2019
Stepping Lightly: A Case Study on Patagonia's Corporate Environmental and Social Responsibility Marketing Strategy, Lauren Cohune
Marketing the Arts: A Comparative Analysis of the Social Media Practices of Select Performing Arts Centers, Lindsey Morin
Planning for Two Wheels: A Case Study of how Portland, Oregon Created a Culture of Cycling Through Design, Adam N. Norcott
Tourism and the Developing World: A Comparative Analysis on Socio-Economic Development between the Dominican Republic and Haiti, Megan Elise Reissig
Senior Projects from 2018
Going Off Course: A Case Study on the Marketing Strategy of Patagonia, Jamie Elizabeth Drawbridge
More than Music: A Case Study on the Marketing of Outside Lands Music Festival, Emily Haworth
A Case Study of Cal Poly Arts’ Outreach Practices to the Latinx Population, Joanne Nicole Lodato
Fresh Squeezed Fitness: A Case Study on the Marketing of Orangetheory Fitness, Emma Schmidt
Senior Projects from 2017
Getting to the Core: A Case Study on the Company Culture of Apple Inc., Jenna B. Arocha
Colorado’s Budding Economy: A Comparative Analysis of Selected Marijuana Tourism Businesses in the Centennial State, Connor D. King
More Than a Tent: A Case Study on Live Brand Experiences at Coachella Music Festival, Tori Perrella
Senior Projects from 2016
Marketing the Magic in a Nature-Based Experience: A Case Study on the Walt Disney Company, Kristen L. Byron
Senior Projects from 2015
Web Based Marketing: A Best Practices Examination of Rural Destinations in the American West, Elsie Cline
Sport-Based Youth Development: An Examination of the Best Practices of Three Programs Designed for Adolescent Girls, Hayley De Carolis
Setting the Standard: A Study of the Walt Disney Resort Service Model, Kelsey Freeman
Spectator Attendance Strategies: A Best Practices Examination of MLS Expansion Franchises, Bryce Schomburg
Heads in Beds: A Best Practices Examination of Advertising Platforms for Multi-National Hotel Chains, Erika Segal
Senior Projects from 2014
Corporate Event Planner’s Marketing Strategy: An Assessment of Effective Website Design, Hayley V. Bauarschi
Sustainability: An Examination of Trends in the Floral Industry, Emily Gaul
Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels in San Francisco, Jennifer Hardy
Searching for Lodging: An Analysis of Selected Pismo Beach Hotels' Search Engine Marketing Practices, Christopher J. Kumata
Examining Human Resource Practices in Event Management: A Case Study on Opolo Vineyards, Nicole Marie Madden
Loyalty Programs: An Examination of the Best Practices in Selected Luxury Chain Hotels, Julie Poincenot
Examining Spectator Attendance: A Comparison of Major League Soccer to Other Selected Professional Sports Leagues, Jackson Ray
Financial Risk Management: A Case Study of the 2010 Winter Olympic Games in Vancouver, Canada, Jillian R. Shoop