College - Author 1

College of Agriculture, Food and Environmental Sciences

Department - Author 1

Recreation, Parks, and Tourism Administration Department

Degree Name - Author 1

BS in Recreation, Parks, and Tourism Administration

Date

3-2017

Primary Advisor

Brian Greenwood

Abstract/Summary

Company culture exists within every organization and makes up the company’s DNA. Apple Inc. (Apple) is a worldwide technology company that innovates new products and services while having environmental practices in mind. The purpose of this study was to examine the company culture of Apple. The researcher used a best practices guide to evaluate Apple’s company culture. This study found that Apple is effective in their company culture practices, however, could focus their efforts more on employees. In order to continue to have a positive company culture, Apple should focus more efforts on employees and utilize a more adhocracy style culture.

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