Title
Heads in Beds: A Best Practices Examination of Advertising Platforms for Multi-National Hotel Chains
College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
Recreation, Parks, and Tourism Administration Department
Degree Name - Author 1
BS in Recreation, Parks, and Tourism Administration
Date
3-2015
Primary Advisor
Brian Greenwood
Abstract/Summary
Multi-national hotel chains have thousands of hotels and resorts all over the world. Despite their many differences, one thing they all have in common is the need to advertise. The purpose of this study was to research the advertising techniques of each chain in order to determine the best practices for this business sector. The researcher found that many of the chains were inconsistent with their advertising platforms, rendering their efforts ineffective for acquiring and maintaining customers. Key recommendations were that a company only keeps advertising platforms if they are able to maintain and manage them well, to ensure that television advertising be a focus for the chain as a whole, and that print advertisements target as diverse of an audience as possible.
URL: https://digitalcommons.calpoly.edu/rptasp/68