Date of Award

6-2025

Degree Name

MA in History

Department/Program

History

College

College of Liberal Arts

Advisor

Sarah Bridger

Advisor Department

History

Advisor College

College of Liberal Arts

Abstract

Disneyland, the popular Anaheim-based theme park in California, opened its doors during heightened Cold War tensions in 1955. In this thesis, I trace the origins of Tomorrowland, one of the five original themed lands in Disneyland that included futuristic rides and attractions to depict Walt Disney’s imagining of the year 1986. I examine Tomorrowland in particular to argue that WED Enterprises (Disneyland, Inc.’s research and development arm) and Disney’s vision of scientific progress aligned with U.S. Cold War policy goals, especially containment. Disney and WED Enterprises meticulously planned Tomorrowland with the help of notable American defense contractors, including the Monsanto Chemical Company. In addition, Tomorrowland exhibited how technological developments could create suburban affluence and abundance, which was a key aspect of U.S. cultural diplomacy. As the Eisenhower Administration realized the significance of Disneyland’s popular messaging, the U.S. Department of State strategically ushered foreign diplomats, especially the architects of the Non-Aligned Movement, to the theme park to win over their “hearts and minds.” In showcasing how capitalism and scientific freedom could bring about progress and prosperity to audiences at home and abroad, the Disneyland theme park was a crucial, but often overlooked, vehicle for Cold War cultural mobilization and policy.

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