Date of Award


Degree Name

Master of City and Regional Planning


City and Regional Planning


College of Architecture and Environmental Design


Adrienne Greve

Advisor Department

City and Regional Planning

Advisor College

College of Architecture and Environmental Design


The agricultural industry has an opportunity to shift to a more sustainable practice that helps restore vital topsoil, improve water quality, reduce environmental impact, and sequester atmospheric carbon into the vast soil carbon pool. However, to implement these practices at considerable scale, agricultural producers require access to resources and capital they rarely have and can be difficult to acquire. As a company, investing in regenerative agriculture in supply chains can lead to reduced Scope 3 emissions, more resilient supply chains, and better marketability as an investment fund, an employer, and a brand. Insetting regenerative agriculture can protect supply chains against climate risks and productivity loss, as well as serve as a more secure alternative to carbon credit offsets. Four successful companies, General Mills, Organic Valley, Nestlé, and Nespresso, have been shown to benefit from investing in regenerative agriculture as part of their evolution towards reaching net zero emissions. Based on their strategies, this paper has developed a recommended framework for programming investments for insetting regenerative agriculture. The recommendations rest on six pillars: 1) determining impact, 2) providing direct support to farmers, 3) place-specific strategies, 4) collaboration through partnerships, 5) scalable programming, and 6) educate consumers. Together, these represent a comprehensive approach to insetting that will provide long-term benefits to businesses, suppliers, and the planet.