College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2026
Primary Advisor
Rachel Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
Soleil Lune is an independent California apparel brand with an established visual identity, a growing social media following, and a live product collection but lacks a coordinated marketing system to connect those pieces into a unified launch. Without that structure, the brand’s Instagram, Shopify store, and print materials were operating independently, making it difficult to build consistent customer trust or drive sales. This project developed a full launch campaign producing a print and digital lookbook, 10 Instagram campaign assets, a printed poster, and a branded care insert card all designed to work together to tell the brand story, grow the audience, and convert interest into purchases.
URL: https://digitalcommons.calpoly.edu/grcsp/342
Project Lookbook
soleillunebrandguidelines.pdf (2766 kB)
Brand Guidelines
Included in
Advertising and Promotion Management Commons, Fashion Design Commons, Graphic Design Commons, Printmaking Commons