College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
3-2026
Primary Advisor
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
For my senior project, I plan to focus on creating strong brand guidelines for Boutz Cellars, a winery in Paso Robles, California. My goal is to give this winery the opportunity to gather their brand voice, focus, and pillars in one cohesive format, along with the brand’s design guidelines and rules for web and print use. The final deliverable is a designed brand standards slideshow that encourages consistency across print, digital, and promotional materials while strengthening brand recognition and supporting the company’s long term growth and market presence.
URL: https://digitalcommons.calpoly.edu/grcsp/333