College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
3-2026
Primary Advisor
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
My senior project focuses on the primary stages of creating a soup brand through market/trend research and branding. During this project, I aim to better understand the process of creating a brand, and the organization needed to flow through different stages.
My project hopes to analyze the current market and determine what it takes to create a successful product that stands out. My goal is to have a cohesive vision of the brand that creates a better baseline for later steps, such as graphic and packaging design, social media, and marketing.
URL: https://digitalcommons.calpoly.edu/grcsp/332