College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
3-2024
Primary Advisor
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
The goal of my senior project is to create a greeting card business from scratch, utilizing the design and marketing skills acquired through my Graphic Communication courses. The initial phase involves designing 20 cards spanning various topics and messages. The card categories will include but are not limited to birthday, get well soon, thank you, graduation, congratulations, condolence, special events or holidays, and customizable options. The project as a whole encompasses designing, branding, physical production, establishing a platform for sales, and lastly executing the sales process. Despite the ambitious nature of this project, it presents a unique opportunity to apply and showcase my GrC skills, with potential support from resources like University Graphic Systems. Furthermore, the project has the potential to extend beyond the senior project course, allowing for ongoing growth.
URL: https://digitalcommons.calpoly.edu/grcsp/262