College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2023
Primary Advisor
Rachel Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
I currently work for a sustainable fashion rental company based in Santa Monica as their marketing and brand reachout lead. The company has a presence on TikTok and Instagram, but there is a lack of cohesion and consistency across all platforms and the overall brand. Throughout my classes in GrC, I wanted to incorporate the knowledge I gained about design and social media marketing into creating an Instagram rebrand and marketing strategy for OpenClosit. Throughout this project, I created three deliverables that will help drive the OpenClosit team to a more cohesive and branded marketing strategy.
URL: https://digitalcommons.calpoly.edu/grcsp/248