Branding and Designing a Website Mockup for a New Curly Hair Brand
College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2023
Primary Advisor
Rachel Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
For this project I created a fictitious curly hair brand named Twirl. Twirl’s mission is to make curly hair care fun and easy. I started by making a logo and creating branding guidelines. Next I designed some labels and put them on packaging mockups. I wanted this project to have a UX/UI element so I made a landing page wireframe and then converted it into a mockup that incorporated the branding guidelines and packaging mockup. Throughout the design process I kept the brand’s mission in mind, and prioritized the user’s experience with the products and website.
URL: https://digitalcommons.calpoly.edu/grcsp/243