College - Author 1

College of Liberal Arts

Department - Author 1

Communication Studies Department

Degree Name - Author 1

BA in Communication Studies

Date

6-2023

Primary Advisor

Aubrie Adams, College of Liberal Arts, Communication Studies Department

Abstract/Summary

Communication is an important factor in relationships. When it comes to financial advising and the advisors’ relationship with their clients, it is no different. However, the driving factor of what makes a client choose one advisor over another remains in question. As such a question builds: what does an advisor do to maintain a client and promote gaining new ones? This study examines the experiences current advisors have had in their respective careers. To examine this topic, communication theories (Social Cognitive Theory, Source Credibility Theory, and Uncertainty Reduction Theory) are called upon to inform the outcomes of advisors' experiences. The study findings align with each theory to an extent, but most align with Source Credibility Theory and Uncertainty Reduction Theory. Lastly, this study investigates the relationship between advisor and client, ultimately finding what makes an advisor better than other advisors. Ultimately, this study shows that advisors incorporate communication themes of (1) style, (2) methods, (3) trust, (4) figure of speech, (5) personality, (6) relatable, and (7) efforts, and (8) pandemic efforts it can strengthen and guide their client relationships.

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