College - Author 1
College of Engineering
Department - Author 1
Computer Science Department
Advisor
Silas Hsu, College of Engineering, Computer Science and Software Engineering Department
Funding Source
Cal Poly's Computer Science and Software Engineering Department.
Date
10-2025
Abstract/Summary
Large video platforms like YouTube and Twitch rely extensively on advertising for revenue. Often, they deploy mid-roll advertising: ads that play in the middle of video content, interrupting it. Such interruptions can irritate consumers significantly. This project primarily involves conducting user testing of an already-developed YouTube browser extension that that gives users some control over when mid-roll ads play. We hope to ascertain how effectively the design mitigates user irritation from mid-roll ads. Tasks will involve recruiting people into a laboratory setting where they will use the browser extension, interviewing them about their experience, and manually extracting themes from the interview data. Good people and socialization skills required. As a stretch goal, the student will create a webpage with video player functionality that matches the web extension’s functionality, enabling larger-scale user evaluation.
October 1, 2025.
Included in
URL: https://digitalcommons.calpoly.edu/ceng_surp/106