Title

Sim-plete Feeding Trial

Author(s) Information

Kelsey Johnson, California Polytechnic State University, San Luis ObispoFollow

College - Author 1

College of Agriculture, Food and Environmental Sciences

Department - Author 1

Animal Science Department

Degree Name - Author 1

BS in Animal Science

Date

12-2009

Primary Advisor

Mark Edwards; College of Agricultural, Food, and Environmental Sciences; Animal Science

Abstract/Summary

A. An internship with ENI will offer an opportunity to work in the field with horse owners, feeds, marketing, and nutrition. I will be assisting in the placement of a product in the field and evaluating response. It is the first step in evaluating if this product is an appropriate and marketable product.

B. The responsibilities will be to place a new equine feed product with 10-15 horse owners (approximately 30-45 horses) and measure customer response and potential marketability of the product. Including:

1. Delivery of the product
2. Creation of Questionnaires (one will be given before the owners begin feeding the product and another after they have fed the product for the trial period.)
3. Evaluation of customer response and effectiveness of the product

C. There will be no cost for me or the school. The expense of the product, the surveys, and time invested by paid by ENI.

URL: https://digitalcommons.calpoly.edu/ascisp/1