Date of Award


Degree Name

MS in Agriculture - Recreation, Parks and Tourism Management


Brian Greenwood


The purpose of this study was to examine the structure of the event process on Cal Poly’s campus. An intrinsic case study method was used, and data were collected and analyzed using triangulation from three sources of information: documents, interviews, and participation research. Overall, the structure of the event management process on campus was found to be stable, but could use improvement. Cal Poly should consider establishing a specific, designated organization that would help centralize the event management process at Cal Poly. This organization could be in charge of training and updating event managers, approving events, monitoring volume of events on campus at a specific time, holding event managers accountable to following policies, and maintaining a website that would act as a hub for all event-related materials.