College - Author 1
Orfalea College of Business
Department - Author 1
Management
Degree Name - Author 1
BS in Business Administration
Date
3-2011
Primary Advisor
Rebecca Ellis
Abstract/Summary
This is a Business Plan, Market Analysis and Employee Handbook for a proposed bed and breakfast in the Mammoth Lakes area. It consists of a detailed business plan including objectives, mission statements, a company summary, the opportunity and services provided. The market analysis looks at the situation, customer, competitors, the challenge and opportunity, market strategy, short and long term projections, and advertising. Finally, the employee handbook covers all necessary details for an employer and employee.
URL: https://digitalcommons.calpoly.edu/mgmtsp/1
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