New Media Business Models, Where Content and Commerce Collide: Strategies and Ethical Considerations for Success in a New Media World
Department - Author 1
Degree Name - Author 1
BS in Journalism
Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes of discovering fresh insights about new media content and revenue generation. Ultimately, this study addresses recommendations new media practitioners might implement in an effort to thrive economically and ethically in this grey-area, digital age.
Communication Technology and New Media Commons, Journalism Studies Commons, Mass Communication Commons, Other Communication Commons, Public Relations and Advertising Commons, Social Media Commons