Nipomo Toys for Tots Drive Public Relations Campaign: To Gain Media Coverage for Holiday Toy Donations and the Third Annual Toys for Tots Benefit Golf Tournament

Author(s) Information

Jessa Squellati, California Polytechnic State University - San Luis ObispoFollow

Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism

Date

12-2009

Primary Advisor

Doug Swanson

Abstract/Summary

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the recent economic downturn may limit the number of donations for the 2009 charity drive. The public relations campaign for the Nipomo Toys for Tots Drive involves production of promotional materials for the region’s coordinator to implement through local media. The campaign’s produced materials are also supported by scholarly evidence to vouch for the academic science behind the campaign. At the time of senior project completion, the 2009 Nipomo Toys for Tots Drive remains ongoing.

URL: https://digitalcommons.calpoly.edu/joursp/2