Public Health Campaigns and the COVID-19 Vaccine: An Analysis of the Role Marketing and Public Relations Play in Combating Vaccine Hesitancy and the Spread of Misinformation on Social Media
College - Author 1
College of Liberal Arts
Department - Author 1
Degree Name - Author 1
BS in Journalism
Tony Prado, College of Liberal Arts, Journalism Department
This study is intended to determine the role social media has as a messaging platform for information regarding the COVID-19 vaccine and the persuasiveness misinformation on these platforms has on people’s perceptions. Researching how the impact of COVID-19 vaccine misinformation and falsehoods can affect perceptions of our society will show how important marketing, PR, and other professional communicators roles are during a time like this.