Title

Communicating About Mass Communication: A National Study of the Content, Functionality, and Value of University Mass Communication Program World Wide Web Sites

Author Info

Douglas J. Swanson, University of Wisconsin - La CrosseFollow

Recommended Citation

Presented at The Association for Education in Journalism and Mass Communication Annual Meeting: Washington, D.C., August 8, 2001.

NOTE: At the time of publication, the author Douglas Swanson was not yet affiliated with Cal Poly.

Abstract

A study was undertaken to assess college and university mass communication program World Wide Web site content, functionality, and value, and to gauge faculty members' opinions related to Web site creation and maintenance. Descriptive statistics, analysis of variance and t-tests were used to address three hypotheses relating to Web site use by academic programs and related perceptions of social order by faculty: Most programs had an operational Web site. Site enhancements varied widely while most faculty members' opinions were thematically consistent.

Disciplines

Journalism Studies

Publisher statement

http://www.aejmc.org.