"Consolidation and Label Acquisition in the California Wine Industry" by Hilary Lipoff and Gina Scurich

College - Author 1

College of Agriculture, Food and Environmental Sciences

Department - Author 1

Horticulture and Crop Science Department

Degree Name - Author 1

BS in Wine and Viticulture

Date

6-2011

Primary Advisor

William Amspacher

Abstract/Summary

This paper seeks to determine whether there has been a change in consolidation and label acquisitions in the California wine industry in recent years. Reasons for consolidation and acquisition are explored, with an emphasis on the recent economic downturn and how it has effected the wine industry. Implications of these changes are further explored.

Share

COinS