Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2011
Primary Advisor
Solveg Cooper
Abstract/Summary
The purpose of this study was to identify trends in multisensory and interactive magazine inserts. The study looked at the different features to see what is used most frequently and identified any major trends with the technologies. These implementations would ensure the presence of printed magazines. Additional knowledge was gained by being more observant of the different ways audio/ video chips and variable data are being used within magazine advertising. Ideas of new applications were formed from gathering of this information.
The study was conducted using historical research, elite and specialized interviews and content analysis to identify trends. Tables were created about target markets, branding and senses attracted.
URL: https://digitalcommons.calpoly.edu/grcsp/50