College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

Date

12-2025

Primary Advisor

Rachel Ma, College of Liberal Arts, Graphic Communication Department

Additional Advisors

Hocheol Yang, College of Liberal Arts, Graphic Communication Department

Abstract/Summary

For my senior project, I will be redesigning the new Nintendo Switch 2’s marketing approach and user interface in order to create a more fun and personalized gaming experience. Many devoted fans to Nintendo are complaining about the console's boring and corporate presentation and how the appearance and UI are similar to the last console. For a company that built its success from innovation and taking risks, the Switch 2 is basically a carbon copy of the original Switch with more power and more online capabilities. My project aims to add more features to the console that would normally be a feature on other consoles (achievements, messenger, customization) while also redesigning the look of the menus, shops, and profiles to get fans more excited about this new console. Each Nintendo console had a distinct personality and vibe once you turned it on and I really hope to achieve that feeling while working on this project.

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Available for download on Tuesday, December 10, 2030

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