College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2026
Primary Advisor
Rachel Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
This senior project focused on creating a cohesive advertising campaign for Theo’s Lighters, a student-owned business that refurbishes and resells collectible lighters. The campaign included a promotional video and a branded product catalog designed to strengthen the company’s visual identity and broaden its audience. By combining photography, videography, graphic design, typography, and sound design, the project presented the products as style-oriented accessories connected to sustainability, self-expression, and contemporary campus culture. The completed campaign demonstrates the effectiveness of integrated visual storytelling while showcasing professional skills in branding, multimedia production, and user-focused design.
URL: https://digitalcommons.calpoly.edu/grcsp/351
Process Book