College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2026
Primary Advisor
Rachel Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
The Downtown San Luis Obispo Farmers' Market is a popular weekly event that attracts residents, students, families, and visitors. However, attendees often face challenges such as locating vendors, accessing product information, and navigating crowded areas.
This senior project builds upon a previous team project completed alongside Sameeha Siraj and Michelle Kim. The original project focused on identifying user needs and developing a mobile application concept to improve the market experience. For this senior project, the concept was expanded and refined through additional design development, user experience improvements, and usability evaluation.
Using research gathered through surveys, interviews, and observations, the project explored how digital technology could enhance the farmers' market experience. The final outcome was a mobile application concept that provides vendor information, product details, reviews, and interactive navigation features to help users better navigate and engage with the market.
URL: https://digitalcommons.calpoly.edu/grcsp/345
Senior Project Process Book Cover