College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
12-2025
Primary Advisor
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
This project examines how design and marketing can improve communication for early-stage software by applying these principles to GreekMate, a candidate management tool built for student organizations. The software functioned well but lacked a strong brand identity and clear value communication. Using Diffusion of Innovation Theory and research on UX strategy, the project focused on redesigning the brand system and marketing website to make the product easier to understand and more appealing to its audience. The redesign included a new visual direction, updated hierarchy, clearer feature explanations, and a more energetic style that aligned with student expectations. Informal user feedback suggested that the new design increased trust, clarity, and relevance. The results show that intentional communication design can support adoption, strengthen credibility, and help early-stage tools present their purpose more effectively. This project highlights the importance of integrating design into the early stages of software development rather than treating it as a secondary step.
URL: https://digitalcommons.calpoly.edu/grcsp/321