College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

Date

11-2025

Primary Advisor

Hocheol Yang, College of Liberal Arts, Graphic Communication Department

Abstract/Summary

For my senior project, I will lead a full rebranding initiative for More Than Motion Dance Intensive, an international dance convention that occurs annually across the US and other countries, connecting dancers and professional choreographers through a transformative weekend of dance. The main goal of this project is to turn the company’s outdated Wix website into an innovative site with a brand new visual identity. Additionally, the original site’s accessibility is lacking in terms of layout orientation and marketing strategy as it doesn’t convey the modern, dynamic feel the intensive is meant to embody. My goal is to complement the website redesign with an email outreach campaign using XMPie technology to create personalized graphics that include More Than Motion’s logo, professional photography, and target specific dance studios in various US regions. This form of outreach is intended to target new consumers, both dancers and dance studios, with the hope of gaining prospective attendees and participants for More Than Motion’s future event offerings.

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