College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2025
Primary Advisor
Hoechel Yang, College of Libral Arts, Graphic Communication Department
Abstract/Summary
This senior project addresses a gap in the fashion industry by creating a new genre through a unique collection and comprehensive branding. The "RAY" collection draws inspiration from the designer's artistic roots and is a deeply personal homage to influential female artists like Frida Kahlo, Louise Bourgeois, and Leonora Carrington, whose works have inspired the designer's creative journey. Each piece in the collection draws direct inspiration from these artists, reflecting the creator's vision and self-expression, a key element of the streetwear genre incorporated into the designs.
The project also heavily emphasizes fashion branding, encompassing a logo, brand identity, social and web mockups, and brand photography. This aspect showcases the designer's mastery of brand storytelling and graphic communication principles, skills vital for success in the fashion industry. Ultimately, this project represents the culmination of four years of academic learning, allowing the designer to realize a long-held dream of launching a fashion line while demonstrating the practical application of design and branding knowledge.
URL: https://digitalcommons.calpoly.edu/grcsp/309
Included in
Fashion Design Commons, Fiber, Textile, and Weaving Arts Commons, Fine Arts Commons, Graphic Design Commons, Systems and Integrative Engineering Commons